performance display
The Aesthetics Academy London, November 2016

We need your smile – a smile that brings people back to see you again

During my year at Open School East, I reflected upon my various engagements with the retail sector since graduating in 2012. My research culminated in the creation of The Aesthetics Academy London, a fictional educational institution designed to prepare people for work in the style labour market. The project, which included the creation of a course handbook, branding, and recruitment event, explores the consequences of an increasing emphasis on aesthetic skills over technical knowledge and experience in the labour market.

Actress for NutriBullet tasting sessions: Helen Innes